Brooklyn And Bailey McKnight Believe Kylie Jenner Has Stolen Their Marketing Strategies

Brooklyn and Bailey McKnight, the famous YouTuber twins, launched ITK, a 15-product skincare brand available at Walmart, in August 2022. ITK stands for “in the know” and This couple is committed to keeping their customers informed about skin care. ITK’s products range from cleansers and acne patches to vitamin supplements that are good for overall skin health. The items are vegan, cruelty-free and cost $15 or less. Brooklyn and Bailey have been promoting their merchandise on all social media channels since launch, but on September 13, 2022, they have something new to offer fans on stories. . on Instagram.

See this post on Instagram

A post shared by The original Tiktokroom (@tiktokroomtm)

Brooklyn and Bailey McKnight believe Kylie Jenner tricked them.

The sisters claimed in a series of Instagram posts that Kylie Jenner either plagiarized their idea or that their marketing team had a “similar marketing idea”. They shared some of the reasons for their feelings, starting with an Instagram clip of their clothing company, Lash Next Door. A red-dial phone and a pair of hands dialing 12, 15, 22 and 5, representing the letters L, O, V and E, were used in the film. It is a hint that their upcoming launch will be on February 14, 2022.

The sisters then attached a promotional video of Jenner’s new Kylie Cosmetics in the following post. Jenner’s video features a similar red dial phone, but her phone rings. Kris Jenner, her mother, called to remind the cosmetics entrepreneur of her upcoming product launch. This is simply one of three similarities you see. Jenner seems to have mimicked the sisters’ flat ITK photo shoot for Kylie Skin’s commercial in season two. Brooklyn and Bailey shoot their discolored masks on the bed or on the flower bed. Meanwhile, Jenner arranges her lavender bathing suits on a wooden tub containing the tub.

Ultimately, ITK and Kylie Skin show identical product descriptions, except that Brooklyn and Bailey’s photo was posted on July 9, 2022, while Jenner’s photo was posted on August 24, 2022. The twins ended their message by saying that they had seen a woman on TikTok complaining about Jenner copying her and that she may not be the only victim.

Netizens react with similarity

Brooklyn and Bailey’s Instagram stories were stolen and re-shared on the original Tiktokroom screen, and followers expressed their views on the script in the comments. According to the comments posted by netizens, some believe that Jenner has plagiarized them. “You should read the full article she published. “Honestly, it’s not just a coincidence,” one person said.

However, others disagreed with the twins. One Jenner fan said: “It’s like Kylie feels the need to.” Meanwhile, another noted that Jenner couldn’t reproduce them because even if they were uploaded later than the twins, the behind-the-scenes process could take months.

The third group felt that these concepts had been used so often that they were no longer novel.

“Those concepts are not creative; they’ve been done so many times before,” noted one, while another added, “Coming from someone who works in marketing: there’s nothing unique about this. there.”

Jenner has yet to respond to the allegations.