Chanel Turner, founder and CEO of FOU-DRÉ Vodka, previously told ReserveBar that her main goal with the brand was to create a vodka that people would want to enjoy neat or chilled, rather than mixed with a bunch of other ingredients. “When consumers come into contact with this product, the first thing isn't, ‘well, what can I mix it with?’ They taste it in its natural form and actually can appreciate it in its raw form and enjoy it that way,” she told the outlet.
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